London (CNN) -- Samsung has launched its Galaxy S III smartphone, which it hopes will help solidify the company as the leading challenger to Apple and its iPhone 4S.
Samsung has overtaken Nokia as the world's best-selling mobile phone maker, and Juniper Research reported Tuesday that Samsung also overtook Apple in smartphone sales in the first quarter, in what it described as "increasingly a two-horse race."
The new handset, with a whopping 4.8-inch screen and an 8-megapixel camera, was unveiled at a slick launch party in London on Thursday, complete with a backing orchestra.
Billed by Samsung as having been "designed for humans," the phone features voice and eye-recognition technology that the company hopes will set the handset ahead of its rivals in the crowded smartphone market.

The new Galaxy handset, which runs the most up-to-date version of Google's mobile operating system -- Android 4.0 Ice Cream Sandwich -- recognizes when a user is looking at it, and ensures the screen doesn't go dark while it has eye contact.
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